Salt Cave Training & Technology Package

In order to establish a professional Salt Cave and operate it successfully in a profitable way, we provide a package that includes technological advice during the planning / design / fitting in works and training for the operation. We will help you to promote and market the therapy properly and send out the right message to the right audience. This helps to shorten a long and expensive learning curve and means you can make sure that you generate profit right from the beginning.

 

What happens if I just simply put in a cheap salt grinder and put some salt on the walls?

Without the appropriate technology and operation technique probably you will just make loss and close the business in 12 month as the Salt Cave did in New York (click here to read the said story), in Bath (click here) or in Peterborough.

 

Why are we better than the others?

We are the best Salt Cave operators in the world. If you make a research on the market you can see that no one managed to achieve what we did and everyone is just copying us (they copy the content of our website, use our terminology, link to our videos and website, sometimes even copy the green apples at the reception).

We have treated over 7 000 patients in 2 years at one location and managed to achieve larger PR and marketing coverage for this therapy than anyone else. Now 5 Salt Caves are operating under our brand.

We have been presented on CNN, BBC, ABC News televisions and in all major newspapers and magazines in the UK including: The Times, Telegraph, Guardian, The Daily Mail, Tatler etc. For the full list click here: http://www.saltcave.co.uk/press.html

 

What about other companies selling 'Salt Caves'?

Before 2008 no one even heard about Salt Therapy and Salt Caves in the UK or in Asia. We introduced this therapy using a unique business, marketing, PR and medical team successfully. Read the full story at the About Us section.

There were other companies building salt rooms and selling devices in Eastern Europe or in Russia who tried to get into these countries with no success. In the UK no half-solution would have worked, an entirely new, much more professional approach was necessary for the success.

After they realized what we have achieved they have started to market their products in these countries benefiting from the PR coverage we achieved. They were always referring to us, suggesting that using their products clients can achieve what we did. The fact is that they did not manage to be recognized by any western media or medical professionals themselves. And the reason is that they don't have the appropriate medical device and they are not familiar with the business techniques it needed. For example Iiris never even operated any salt cave and treated any clients therefore they don't even know the limitations of their device and technology.

 

Why do we want to help you?

We intend to build a good reputation for salt therapy and we work very hard at it. Unsuccessful and bankrupt companies who try to run this therapy in an unprofessional way do not help us. This is why we genuinely want you to be successful! The price of this package is infinitesimal in comparison to the knowledge and experience behind it and the profit it will generate for you.

 

What is included in the package?

1. Design stage (before you open your Salt Cave): The most crucial thing for a new business is to set it up in the right place and in the best way. Mistakes at this stage can be very expensive and will determine the future of your business. We will hold your hand and help you with the following:

  • To find the right property at the right location using the statistics we have collected about our more than 7000 clients
  • Help with your Business Plan and Business Loan Application
  • Help you to negotiate the best lease conditions - best practice
  • Help you to design the best interior partitioning, locations, layout and heating, cooling and ventilation system, Health and Safety regulations, fire alarm system requirements, etc
  • Provide a list of suppliers for each materials and their costs
  • Planning application process at the council (if necessary)
  • Finding the right contractor, we can also recommend specialists who can do the fitting in works on a competitive price
  • Find the right bank account, card payment acceptance system, accountant. It is not as straightforward as you think.

2. Operation stage (after you have opened your salt cave):

  • Patient’s profile for marketing and PR activity (age; conditions/diagnose) on the basis of our experience we have an extensive knowledge about the target market of salt therapy. It is crucial to know who your target market is when setting up your marketing strategy so that you can target the right clients from the very beginning. This way you can avoid any inefficient and costly marketing campaigns. These days everyone think that they are good at marketing. In New York and in Bath they also thought this.
  • Clinic procedures – appointment scheduling in the clinic: It is very hard work to sell the therapy to the potential clients and generate income. Trust us, we now it. You can't imagine how hard is that until you have never tried it. This is not a tangible service like a hair cut and relatively expensive (average package price £200-£300). Therefore if you don’t handle the client in the right way (from the first moment e.g. first phone call) you won’t generate income
  • We can teach you how to handle your clients; we will give you a basic medical and marketing training to be able to ask the right questions even at the first phone call to understand their problem and sell them the solution
  • We will train you how to introduce the therapy in the light of the condition and which points to emphasize
  • How to handle expectations and complaints, legal boundaries etc.
  • Patient consent and contraindication forms: We will provide you with our Terms & Conditions document (will be signed by all clients) which will protect you from any law suits and nasty disputes
  • Patient fees / packages / discount system
  • Traditional (offline) marketing: PR Strategies - we’ve been presented in the Daily Mail on CNN and in the BBC radio. We can teach you how to achieve this. Advertisement strategies are also covered.
  • Online marketing: We have daily 200-700 visitors (potential customers) on our website and we teach you to achieve the same result
  • Email newsletter campaigns, Google organic search strategies, Google Adwords PPC (pay per click) campaigns for specific conditions & locations, How to use and understand Google analytics and Google Webmaster tools
  • Doctor – clinic relation (fee options); Doctor’s rule at marketing and PR activity; How to work with health professionals, GPs, specialists for client referral; Private health insurance programs
  • Cross selling products and other services: If you are interested in selling products we can show you which products go well with the therapy and the kinds of things clients are searching for.
  • Information about time and money consuming issues and potential problem areas which can shorten your learning curve

Price: £4 500

Why would you work with someone who never achieved what he tries to sell you? We provide a tried, tested and proven solution. Don't end up like the New York, Yorkshire or Bath Salt Caves!