Allergy & Asthma Ltd, which owns The Salt Cave brand and clinics was founded by Sofia Benke and Denes Gal in 2007.

Sofia gained a BA degree in business studies at Oxford Brooks University and also an IAA Diploma in Marketing Communications. She started her career in Luxemburg, working in the PR and Marketing sector. Afterwards she changed countries and career and she started to work in international HR in Hungary and later in London at Accenture.

As she could already speak 5 languages and was really interested in the health sector, she decided to work during the University years in the summer at a hospital in Corfu as an interpreter. After the second, year she was not just translating but also assisting doctors during basic surgeries and dealing with patients. Helping people became her passion.

Denes started to work in the family business when he was 12 years old. He has since set up and managed the computer network of his Father's companies, with over a 200 employees and $30m yearly turnover.

He gained a Master of Business Administration degree in Economics and Information Management at the Corvinus University of Budapest. During his university and master studies, he solely managed one of the companies in the family group, with 20 employees.

After he gained the MBA degree he moved to London and worked for various investment banks including Barclays Capital, Bank of Scotland Treasury and RBS.

Sofia and Denes decided to start their own business and introduce salt therapy to the UK. This therapy was familiar for them being from Hungary, but as they were not satisfied with the available technologies they decided to explore all options available in the world and build their own technology and business model. They purchased the know how from a Canadian clinic and also purchased all the available devices related to this therapy which they tested for months.

As a next step, they hired a doctor and a PR specialist and opened the UK's first Salt Cave, in January 2009.

As none of the devices available on the market met their requirements for providing high quality Salt Therapy, they developed their own medical device, the Breeze Tronic Pro with a team of electricians, programmers, medical specialists and engineers, thus starting a new era in the history of Salt Therapy.

Due to their deep knowledge and business experience, they have managed to achieve what no one earlier had in this field:

• Over 50 press releases were published in the high-profile media such as CNN, BBC, Guardian, Daily Mail
• Over 15000 clients were treated in 3 years
• 6 Salt Caves were built and now operate under The Salt Cave brand

Denes and Sofia have managed to build a professional reputation for Salt Therapy, including:

• Breeze Tronic Pro generated Salt Therapy is now an NHS Approved Therapy for COPD
• Asthma UK featured The Salt Cave in their Asthma Magazine
• GPs, physiotherapists and osteopaths refer patients to the Salt Caves
• Royal Brompton Hospital monitors their clients
• Verita Advanced Wellness centre in Singapore is now running clinical trials, using the Breeze Tronic Pro generated Salt Therapy

Finally, using their unique business model, tehcnology and medical device they support entrepreneurs to open a salt cave. A complete franchise package is available for customers in the UK, while overseas customers can benefit from a Training & Technology package and purchase options for the Breeze Tronic Pro medical devices.

Denes and Sofia have already helped a number of companies in Ireland, Singapore, Abu Dhabi, Johannesburg and in Australia to oversee the Salt Cave projects.

Currently Denes and Sofia are currently working to expand and develop their franchise packages with a view to open branches throughout the UK, USA, Australia and Asia.